How did the newly anointed heritage city bag the title and is it ready for the expected rush of tourists?
Engage, don't entice, advises advertising guru Sandeep Goyal.
But won against Ranbir Kapoor, recalls adman Sandeep Goyal.
The superstar manages to retain the trust of consumers across age groups.
Kohli is rated very high on being distinctive, stylish and prestigious.
2015 was characterised by some interesting events and trends.
Views differ on the subject of celebrity endorsement.
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